How PCMS delivers for our retail clients
At PCMS, we spend a lot of time thinking about how to create better experiences for customers shopping at the retailers who work with us.
We don’t just think about how to get people in and out of the store quickly. We think about how we can help retailers build long-term relationships with their customers and how we can create impactful shopping experiences.
Last year, we did some research about how consumers think the retail experience could be improved. In case you missed the report, you can still download our Full Flight Report here. One of the action items the research reinforced for us was the idea that retailers who can sell from anywhere are at an advantage. As a retailer, if you can provide a seamless, fast and personalised experience, then you are likely building major loyalty with your shoppers.
Research and development:
Our R&D teams here are constantly testing new ways to improve and enhance the shopping experience in-store, on mobile or online. Moreover, we’re always adding new features and capabilities to our software based on feedback from our clients.
One of our areas of focus is mobile because when stores invest in mobile devices, store associates are able to provide better customer service by meeting customers where they are shopping. With retailers who are using our mobile solutions, we are hearing reports of stronger customer satisfaction and increased spending. We just love seeing retailers leverage technology to create a better shopping journey for their shoppers.
We’re only a few months into 2018, but keep watching this blog for more news about how PCMS is helping improve the customer journey.