Blog

PCMS’ omni-channel retail blog allows you to keep up to date with trends and industry insight.

Making technology relevant at NRF 2016

Senior executives from technology firms and the world’s leading retailers descended on New York for the annual Retail’s Big Show (organised by the National Retail Federation) to either showcase their latest wares or to investigate the latest technology... read more

Add value and stand out from the mobile couponing crowd

Mobile couponing is becoming increasingly popular among consumers, but what can retailers do in order to make the most of it? Recent research conducted by Honeywell has shown that mobile coupon use is on the rise. With the ever-increasing use of mobile phones for all... read more

How Wi-Fi allows retailers to maximise the customer journey

Technology has allowed retail to evolve in ways some of us never would have imagined 20 years ago. In-store wireless communication technology is transforming the way businesses interact and engage with consumers on the store floor. Consumers are more ‘in the know’... read more

Making digital work in the store

“In order to make digital offerings work; retailers must decide how they can enhance a customer’s in-store experience, add a personal touch and be engaging.” Director of Sales at PCMS. Surprisingly, online sales still only equate to approximately 10% of all retail... read more

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