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PCMS and Coventry City Football Club
Web Address: www.ccfc.co.uk
Location: UK
Sector: Leisure
Solution(s): Targeted Call Centre Campaign
About Coventry City Football Club
Coventry City Football Club, otherwise known as the Sky Blues owing to the traditional colour of their strip, are an association football club based in Coventry, central England. Coventry City were founding members of the Premier League in 1992.
Solution(s) Overview
Coventry City Football Club turned to PCMS to deliver a campaign which utilised a mix of marketing tactics to approach previous season ticket holders who had failed to renew.
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PCMS and Trace Systems Case Study