News & Views

News and views from The PCMS Group.

Why retailers shouldn’t use a help desk

Despite both being key departments in a business, help desks are commonly mistaken with service desks, but each has different benefits to a retailer and its consumers. Both have a similar objective of solving technical issues, but despite this mutual aim, there are a...

Driving customer loyalty through innovative payment

The way consumers pay for their goods has evolved significantly over the past 12 months alone and this trend is set to continue in 2016. Apple Pay only hit the UK nine months ago, but consumers can now pay for goods via their smartphone or smartwatch using the...

Making technology relevant at NRF 2016

Senior executives from technology firms and the world’s leading retailers descended on New York for the annual Retail’s Big Show (organised by the National Retail Federation) to either showcase their latest wares or to investigate the latest technology...

Add value and stand out from the mobile couponing crowd

Mobile couponing is becoming increasingly popular among consumers, but what can retailers do in order to make the most of it? Recent research conducted by Honeywell has shown that mobile coupon use is on the rise. With the ever-increasing use of mobile phones for all...

How Wi-Fi allows retailers to maximise the customer journey

Technology has allowed retail to evolve in ways some of us never would have imagined 20 years ago. In-store wireless communication technology is transforming the way businesses interact and engage with consumers on the store floor. Consumers are more ‘in the know’...

Contact Us

The PCMS Group plc
Torwood Close
Westwood Business Park
Coventry, CV4 8HX
+44 (0)24 7669 4455