The always on consumer
Internet and mobile technology has cultivated the new shopping world of 24/7, 365 retail and consumers’ expectations have been significantly altered by this “anytime, anywhere” service model. According to the latest BRP special report, 89% browse merchandise online and 81% purchase merchandise online at least once per month. As e-commerce continues to represent a greater share of retailers’ revenue mix, retailers are finding it imperative to continue to enhance their online capabilities to keep up with their competitors that are just a click away.
BRP’s special report The E-Commerce Effect details key findings about the gap between customer expectations and retailer capabilities, and where retailers are focusing their efforts moving forward.